Marketing and communication strategy
Defining brand positioning and marketing plans, with the aim of making market presence more effective and supporting the company's growth over the medium and long term.
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Services · Rogeno (LC)
Consulenza strategica in marketing, comunicazione e innovation management a Rogeno
Eccellenza Italianacertificata 2026–2027ID 25973
Read on
The place
WILLIAM ZAPPA offers strategic consulting in marketing, communication and innovation management in Rogeno, in the province of Lecco. Certified as an Innovation Manager by Manageritalia and as a Mentor by Bridge for Billions, he works with leading companies on the Italian and international scene. His client portfolio includes names such as Google, TeamViewer, De Agostini, Feralpi, Prelios, Fratelli Beretta and LIUC University. His professional approach brings together expertise in ICT, new business models and communication strategies.
Over 15 years
William Zappa affianca imprese italiane e internazionali nella crescita commerciale, unendo competenze strategiche, digitali e una formazione accreditata dal Ministero delle Imprese e del Made in Italy.
Why you can trust it
WILLIAM ZAPPA - Marketing & Communication is a member of the Eccellenze Italiane network. The mark is registered in Italy and abroad: every certified business has a unique identifier, which can be checked at any time.
Location
WILLIAM ZAPPA - Marketing & Communication is already on our map, with its own mark among the other certified businesses of the area: here you can look at it up close.
Enter the mapConsulting and strategy
Defining brand positioning and marketing plans, with the aim of making market presence more effective and supporting the company's growth over the medium and long term.
Management of digital channels, advertising campaigns and SEO activities to improve online visibility and attract new customers through the main digital marketing tools.
Design and development of online sales channels, with attention to the integration between platform, traffic flows and conversion, in order to broaden the target market.
Implementation of CRM systems and automation processes to manage contacts, optimise customer relationships and make lead generation activities more efficient.
Support in structuring and expanding the commercial network in the business-to-business space, working on sales processes, identifying new markets and improving commercial performance.
Strategic support for small and medium-sized enterprises looking to structure their growth, integrating marketing, data and technology in a results-oriented approach.
In the making · Analysis, strategy and action: every choice is guided by objectives and measured through results.
Every project starts with understanding the company, the market and the business objectives. Opportunities and critical points are identified before any strategic direction is defined.
The strategy takes shape through coordinated tools, processes and operational activities. Marketing, the commercial area and technology are aligned so that they work in the same direction.
CRM, data and performance indicators are used to monitor results, optimise investment and identify new development opportunities over time.
In brief
What visitors say
«We have been working with William for about a year and a half. Thanks to his consulting in marketing and communication, we succeeded in winning tenders with Gruppo Mondadori, Fiat (Iveco), Peck, Maisons du Monde.»
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