Ruby chocolate
Chocolate with a distinctive pink colour obtained from red cocoa beans, also offered as a bar with puffed spelt. An innovative specialty that is particularly popular.
What visitors voted
One vote so far
The average appears from the third vote left at the plaque: with fewer it would be one person's opinion writ large on a public page, and that would not be honest.
Producers · Norcia (PG)
Artisan chocolate shop in Norcia since 1980, with visible production and direct sales
Eccellenza Italianacertificata 2026–2027ID 380
Read on
The place
Cioccolateria Vetusta Nursia has produced artisan chocolate in Norcia since 1980, keeping the traditional method alive under the guidance of Arianna Verucci. The workshop can be seen through windows that let visitors follow the whole production cycle, from working the cocoa beans to creating bars, truffles and specialties such as Ruby chocolate made from red beans. The business offers guided visits with tastings and workshops for families.
The origins
Cioccolateria Vetusta Nursia has represented the Umbrian chocolate-making tradition in the heart of Norcia since 1980.
Why you can trust it
Cioccolateria Vetusta Nursia is a member of the Eccellenze Italiane network. The mark is registered in Italy and abroad: every certified business has a unique identifier, which can be checked at any time.
Location
Cioccolateria Vetusta Nursia is already on our map, with its own mark among the other certified businesses of the area: here you can look at it up close.
Enter the mapIn the making · How it is made
Cioccolateria Vetusta Nursia lets visitors follow the entire production cycle through windows overlooking the artisan workshop. Every stage of the process can be observed from the shop.
The selection of cocoa beans is the foundation of the production. The Ruby chocolate is made using red cocoa beans, which give the finished product its characteristic pink colour.
All chocolate sculptures are made gluten-free. The range also includes lactose-free options, widening the choice for those with specific dietary requirements.
Visits to the workshop include tastings and the preparation of personalised chocolate bars. The Choco Pic experience offers guided workshops for families and children, with hands-on chocolate-making.
What is made here
Services and features
Chocolate with a distinctive pink colour obtained from red cocoa beans, also offered as a bar with puffed spelt. An innovative specialty that is particularly popular.
Artisan chocolates with a coconut filling, among the signature products of the range. Coffee truffles are also available.
A classic of chocolate-making tradition, crafted using the artisan method and the house's historic recipes.
A particularly recommended artisan product, part of a range that includes several spreadable specialties.
Artisan creations made entirely gluten-free, combining technique and creativity in the art of chocolate-making.
The proof
What visitors say
«After tasting it, I highly recommend the RUBY chocolate, pink in colour, made from red cocoa beans.»
«Buy the SPREAD. Very well stocked with everything, and there's a corner where you can sample every type of chocolate.»
«Emanuele told us the whole story of the Cioccolateria, and how QUALITY is at the heart of their work.»
«Top-quality artisan chocolate! A spacious space where you can watch the workshops through the glass.»
Reviews appear in the language each guest wrote them in.
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