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ristorazione — Boretto · Emilia-Romagna
On the Emilian bank of the Po, in Boretto, Manuel Mazzoni has built a burger workshop that rejects the usual conventions of the genre: selected meats, original recipes and a travelling calendar that brings his burgers to five market squares across the provinces of Reggio Emilia and Parma.
MM Hamburger Lab was born from the passion and experience of someone who chose to build something of his own, outside the conventions of the standard burger. The project carries a single name — Manuel Mazzoni — and moves according to a weekly calendar that touches five market squares across the provinces of Reggio Emilia and Parma, bringing the same standard of quality each time.
Each weekly appointment is built around a precise idea: the burger as an artisanal product, not as fast food. The signature burgers of MM Hamburger Lab break away from the conventions of the genre, designed for those looking for something different from the standard offer. The formula is that of a workshop that travels, with the consistency of someone who makes no compromises on raw materials.
The heart of the workshop is the selection of meat: MM Hamburger Lab sources directly from a butcher, choosing cuts designed for the grill and for the burger format. The selected meats are what sets this project apart from mass-market fast food, and the grill lit at every market stage is concrete proof of the difference.
The weekly calendar of appointments is the starting point for finding MM Hamburger Lab, discovering its signature burgers and choosing the nearest stage.
