produttori — Beinette · Piemonte
On the Cuneo plain at the foot of the Maritime Alps, Beinette holds a shop where certified Piedmontese meats and house-made cured meats meet each morning on the counter of the Caula family — a craft identity built on the rigorous selection of raw materials.
On the working counter arrive cuts of Piedmontese veal certified by the regional quality mark, alongside a selection of fresh pork and poultry. Mattia Caula chooses raw materials with documented rigour: every cut answers to a precise supply chain, and certified Piedmontese provenance is not a commercial detail but the foundation on which every working day is built.
The cured meats are born in the shop's own workshop: a craftsman's gesture that turns selected meats into house products, worked according to the settled habits of a family-run business that handles this stage itself, without delegating it to others. This is where the butcher's shop stops being merely a point of sale and becomes a genuine place of production, recognisable in the result.
On the shelf the week's finished selection takes shape: house-made cured meats, alongside fresh meats also available in family-pack format — an assortment designed for those who want to bring home a complete selection. Certified beef, pork and poultry sit side by side in an offering faithful to the Cuneo territory and to the direct processing that sets this shop apart.
In the window on Via XXIV Maggio gathers the artisan work of every week: a Cuneo shop worth discovering, and worth returning to.
