produttori — Montagnana · Veneto
Inside the medieval walls of Montagnana, one of the best-preserved fortified towns in Europe, an artisan ceramics workshop turns clay into objects that carry the name of whoever imagined them. Marzia and Giorgia work on Via Mure Nord, where the old town still holds on to the ancient craft of Venetian terracotta.
On the workbench, the clay awaits the hands of Marzia and Giorgia: every piece is made entirely by hand, with no industrial moulds, following the Venetian ceramic tradition that roots this territory in the history of Italian craftsmanship. The workshop doubles as a shop: visitors can watch up close as the material takes shape, and choose among the ceramics on display.
What sets Idee Concrete apart is personalisation: the customer brings an idea — a motif, a date, an occasion — and the workshop turns it into a one-of-a-kind object. Wedding favours, followed with photo updates throughout the making process, are among the most requested pieces: a service that has won over even the most demanding customers.
On the shelves, the fruits of the work line up: terracotta plate and tureen sets, lamps, frames, centrepieces, personalised magnets. The range spans home décor and gifts, with one constant — the uniqueness of each piece. Alongside the tradition of Venetian ceramics, the workshop blends in contemporary flair, drawing on influences from graphic design and illustration.
In the shop window on Via Mure Nord, every piece tells of an idea turned into an object. The full page awaits anyone who wants to discover more.
