stile_manifattura — Viareggio · Toscana
On Via Cesare Battisti, a stone's throw from the Viareggio seafront, a sign tells the story of a hundred and forty unbroken years. Since 1886, four generations of the Morandi family have devoted themselves to choosing, selecting and entrusting to the skin only what truly deserves to stay close to it.
Silk is the common thread: Morandi offers silk lingerie and handcrafted foulards alongside brands such as Hanro, Calida, Simone Pérèle, Lise Charmel and Wolford. Every fabric is chosen for how it performs against the skin — its softness, its weight, the way it falls — with an expertise honed over four generations of selecting.
Alongside the lingerie, Morandi keeps a selection of handcrafted accessories: silk foulards and stoles chosen with the same care given to garments. It is the gesture of the connoisseur — the one that sets an object made with intention apart from an industrial product — passed down hand to hand through four generations that have made this shop a point of reference for Viareggio and beyond.
Behind the shop window on Via Cesare Battisti, the range covers every size: bras up to an M cup and German size 48, swimwear resistant to sea salt, men's boxers and socks, silk stoles and clutch bags. A selection that Roberta Viegi, the fourth-generation owner, updates with the same attention to fit that has always guided the family.
A hundred and forty years of history in a shop that has never stopped renewing itself: Morandi's page recounts every detail of a range built generation after generation.
