KeBio, a choice for the pursuit of wellness


Ethical choices blossom within the soul and have very deep influence on a man’s existence. The marketplace is one of those aspects which can be dignified by such ethical choices, since it deals with the man-economy-mother Earth relationship.

Umbria hosts an actual oasis of green called Tenuta di Fassia, near Gubbio: this business is built on values of traditional agriculture and employs low-cost but efficient methods in order to preserve nature, as these methods are entirely sustainable, simple and natural.


Populous woods, lakes and winding paths have served as inspiration for Piero Senatore Musini. At the end of his career as advertiser and documentary director, Mr. Musini started off on a new route: he turned his family estate in an organic business and profited from his farmhouse and land to create Casa Sangam Center for Meditation and Spiritual retreats (Centro ritiri e meditazione Casa Sangam), which means house of reunion.

After just two years, the agricultural business KeBio came to life and rapidly established itself thanks to his highly nourishing products, that have become well known for their healing properties.


KeBio plantations reach an extent of 494 acres cultivated in the name of tradition and technique, so to satisfy both human and environmental necessities.

Cultivation is implemented by means of three systems based on agricultural principles such as organic, synergistic and permanent agriculture (the last is better known as Permaculture). Plants are arranged as to simulate the typical patterns of natural ecosystems, so that they can easily obtain nourishment and protect each other from parasites – while waste is recycled thanks to the natural action of mushrooms, earthworms and microorganisms.

Work and love replace the use of pesticides and fertilizers in the cultivation of: emmer wheat, durum wheat Senatore Cappelli (since 1916), yellow millet, brown wild millet, buckwheat, chickpeas, lentils, green and red adzuki beans, sunflower seeds, ancient soft wheat, linseed, alfalfa seeds and carrots. Besides crops, there is an orchard specifically cultivated for the direct sale of products.   

Our interview to Mr. Musini deepened the philosophical and yogic concept at the base of his business management.

A genuine interest for sustainable food has been spreading in Italy during the last few years, even though the challenging junk-food giants overseas are still more than merely present in our daily diet. Indeed, the distorted and manipulated communication patterns are still able to bewitch the masses. Do you reckon that the marketplace will finally reach an irreversible split between these two opposite realities? 

I would say that people are getting more and more conscious about food, since they are getting involved in the search for better and more healthy methodologies of food production. Nowadays, thanks to mass media channels, information is not strictly controlled and filtered by multinational corporations anymore. The interest for this kind of arguments is growing quickly, as the esteemed epidemiologist Prof. Franco Berrino stated in his recent speech, in Gubbio.

KeBio arises from a very specific business choice that combines the pursuit of wellness for both body and spirit… In short “We are what we eat”, and this does not only relate to food, but involves our emotions and human relations too, as well as all that we absorb while watching TV… Do you agree with it?    

I think we are constantly assailed by a considerable amount of information which is everyday more difficult to elude. I believe we need to understand how much appearance can condition our perception: once we realized this, we would be able to connect with our inner energy and become conscious of that subtle part within us that no one ever taught us to respect. It is this part of us that leads us through our daily choices, thoughts and moods.

Our Center for spiritual retreats Casa Sangam offers courses of meditation, silence and wellness. Our target is to help people get in contact with their inner part: it is it which assists us in everyday life, but we usually forget about it, since we lack the proper method to manage and comprehend it.

Starting from energy consciousness we have been inspired by India, where University researchers have proved how much food crops cultivation can get influenced by our thoughts. In this particular case, human intellect is precious because it can analyze the way plants and solar energy interact, so to understand how plants can grow more healthy and resistant to disease.

Is the idea of spirituality and business being mutually exclusive still a common preconception? What you believe to be the best way to describe spirituality? 

We ought not to confuse religion and spirituality: the latter stands for everything which DOES NOT belong to the physical world (emotions are part of it). These two sides of the same coin should coexist in harmony and never be separated. Unfortunately, most of the time they do not. Separation of ethics and profit – resulting in the prominent focus on the latter –  is the main responsible for the environmental disasters we all are familiar with. Vice versa, feeding our spiritual life means to think positive, to love nature and each other, to respect our mother earth. Spirituality means to lead a conscious lifestyle concerned with the preservation of groundwater, soil and cultivation, and the production of healthy food.

Spiritual consciousness is what steers our life toward this kind of choices, and the essential element to make all this possible.

ID Anticontraffazione di Eccellenze Italiane n. 6457 –